Dongfeng Cummins 2022 Annual Marketing Spring Festival Meeting

2022 is destined to be an extraordinary year. Due to the demand overdraft caused by the switch of laws and regulations in five countries and six countries, coupled with the impact of multiple outbreaks of the epidemic, rising material costs and other factors, Dongfeng Cummins faced greater operating pressure in the first year of the full implementation of the "312" strategy.

Facing the severe market situation and challenges, Dongfeng Cummins calmly responded and took positive actions. While focusing on the market and strengthening internal control, all the staff of the company have anchored the goal, maintained a sense of crisis and urgency, continued to carry forward the spirit of fighting and striving, insisted on customer first, performance first, self breakthrough, and endless, and jointly challenged the company's "312" strategic objectives and annual production and operation tasks. With the joint efforts of our partners, we have made great achievements in all aspects of the post market.

At the beginning of the meeting, Yan Kun, the service director of Dongfeng Cummins, expressed his sincere thanks to all partners for their cooperation and support in the past year.

Cheng Mingfei, the director of the market management department of Dongfeng Cummins, reviewed the industry situation in 2022 and the achievements made by Dongfeng Cummins in his business report with the theme of "Gather the power to seek the future and work together to achieve a win-win situation": in the face of complex and severe situations, Dongfeng Cummins still achieved various business indicators in 2022 through diversified allocation and coordination to resist risks. Then Director Cheng Mingfei also made an analysis of the industry situation in 2023, and analyzed the potential business growth opportunities in 2023 from the four fields of medium and heavy trucks, light trucks, large and medium passengers and construction machinery, and expressed his confidence and determination to meet new market challenges with excellent product strength and seize new opportunities! For the year 2023, Dongfeng Cummins also set new tasks and objectives.

Later, Hu Tao, the director of the channel management department of Dongfeng Cummins, reviewed and looked forward to the service work around the theme of "advancing together and sharing the future intelligently".

With the support of service provider partners, Dongfeng Cummins will fully achieve its service key indicators in 2022.

In the past year, in the face of a more challenging market environment, Dongfeng Cummins and its partners have worked together to continuously strengthen service capacity building. Relying on a strong service network, we will always protect customers; Strive to provide customers with a variety of low-cost maintenance programs; We will continue to improve the customer experience by building a customer experience center, building a fast service system, building an intelligent service platform, building a competitive spare parts operation system, strengthening channel service capabilities and other means. Minister Hu Tao then shared with you all the service indicators in 2023 and pointed out the key work direction of service in 2023.

In order to thank the efforts and contributions of the partners, 31 excellent webmasters, including Shanyu, who made outstanding contributions to the aftermarket of Dongfeng Cummins, were solemnly commended on the live broadcast; Wu Wanguang and other 31 outstanding craftsmen; Zheng Longwen and other 18 outstanding spare parts sales elites; Li Rui and other 8 outstanding regional experts, Zhang Wenlong and other 10 outstanding contribution awards, Guangxi Liuzhou Sitebo Electromechanical Equipment Co., Ltd. and other 30 partner awards, Shaanxi Beisheng Automobile Sales Service Co., Ltd. and other 8 outstanding new product service support awards; Shanghai Chang Aircraft Electrical Equipment Co., Ltd. and other 8 major customers development awards; Wuzhong Xinyongde Automobile Sales Service Co., Ltd. and other 8 excellent cooperation awards; Eight excellent service guarantee awards including Hubei Junyue Automobile Technology Development Co., Ltd., and 14 outstanding spare parts operators including Chengdu Zhongde Industrial Co., Ltd; Chongqing Baichuan Yongda Automobile Sales Service Co., Ltd. and other 24 outstanding service providers; Zhengzhou Guangyuchang Automobile Sales Co., Ltd. and other 12 excellent service providers.